Case Study: Embodied & Aligned
Crafting a nature-inspired brand identity for an intuitive energy worker.
Working with Embodied & Aligned, we developed the visual identity, logo suite, website, and the first digital offering for the brand: an EFT tapping guide.
We conducted an introductory call with the brand’s founder Kasey to learn about where she was in her journey. She had a website that gathered appointments as well as housed a blog for short articles, and she was ready to commit to giving a visual representation to sharing her work.
After asking her questions to establish a creative brief from Kasey, we asked her to send us inspiration of what she saw when she visualized how her brand naturally looks. As much of her inspiration came in the form of imagery, we noted words, terms, and concepts to further align with Kasey’s vision; these notes were compiled in a designed report, which we shared with her early in our working process.
We closed the project by sending Kasey a packaged folder that included:
The logotype in all colors and suitable formats (mobile-first)
An unabridged brand guide that listed the elements created and their proper usage, including the logo, colors, and typography
A digital offering in the form of an interactive EFT Tapping Guide, which featured custom illustration
We thank Kasey for the opportunity to work with such a passionate, motivated, and excited creative entrepreneur. We’re eager to watch your brand continue to evolve, a brilliant representation of who you are.
In reverence for the process,
Alex Konsevick
Creative Director
This was super interesting. I didn’t realise this was a part of what you do, Alex. Seems like an incredible useful and creative service :)